The Assignment:
Capture the depth of Pappas Bros. Steakhouse through social deck ideation and detailed pre-pro decks. No detail overlooked in hands-on art direction shoot days. No flavor held back. Juicy, delicious meats and all.
Included: art direction, food styling, pre-pro deck creation and execution, hand modeling
Photography
See The Brand in Action
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Photography: Brian Kennedy
Account Management: Zach Duran & Blair Loup
Social Media Management: Cathy Baumanis
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My role begins by translating the social calendar into a detailed pre-production deck. I thoughtfully adapt the shot list to align with campaign objectives, ensuring every visual supports the broader brand narrative. With careful attention to detail, I curate mood boards and refine specific shot concepts to present a clear, cohesive vision to the client.
Once the direction is approved, we coordinate all necessary materials and wardrobe to ensure a seamless shoot day.
Shoot days are typically full-day productions, capturing between 12–20 shots. Working within a restaurant environment, I focus on making each shot feel distinct and purposeful while maintaining the brand’s visual identity. Every composition is intentional in balancing variety, storytelling, and consistency to deliver a cohesive yet dynamic final asset library.