The Assignment:
Create a brand identity around "Emilia". The intention of the project was to translate this perspective into a cohesive brand identity that communicates mood before message. Emilia’s Havana functions as a speakeasy concept, emphasizing presence, storytelling, and cultural respect, and inviting the audience to step into a version of Cuba that feels discovered rather than presented.
Included: logo design, brand identity, collateral design, menu design