The Assignment:

Reimagine Nation’s Giant Hamburgers with a refreshed brand identity that honors its rich heritage and history. Introduce thoughtfully updated interiors, merchandise, packaging, and experiential touchpoints that feel contemporary while remaining authentic to the brand. Design a modern, flexible website that is both functional and scalable, supporting the needs of multiple locations, promotions, and evolving brand campaigns.

Included: brand identity, logo design, mural design, website design, campaign design and execution, brand book creation and execution, merchandise design, art direction for quarterly photoshoots