The Assignment:

To develop a striking and ownable identity for Wolf Pack that expresses and educates guests on what the brand offers. Through consistent quality, personal service, and a strong sense of belonging, Wolf Pack shows guests what it stands for without having to say it: comfort, connection, and loyalty. It’s a place where newcomers are welcomed like neighbors and regulars remain the heart of the pack.

Included: brand identity, logo design, mural design, menu design, brand book creation and execution, merchandise design